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Strategic Management in today's complex world

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Author(s): Bilal Afsar

Journal: Business Intelligence Journal
ISSN 1918-2325

Volume: 4;
Issue: 1;
Start page: 143;
Date: 2011;
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Keywords: Strategic | Management | Rational Management | Irrational Factor

ABSTRACT
With the development of economy, original pure rational strategic management could not adapt to the complex and ever-changing environment now. The world is changing and becoming more and more unpredictable with each passing day. A kind of irrational strategic management is emerging quietly. This passage introduces the development of irrational strategic management and its function in strategic management, and discusses the way of irrational factor playing an active role in strategic management.
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